Press. Gazette, Friday, November 12, 2010 PROMOTION The owner of the funeral Pontalpine offers dinners, sponsoring teams and makes colorful inscriptions dinners, guest houses and colors
The b usiness of the deceased
Friday, November 12, 2010,
Things you do to make sure the future: one economic and the other ... in peace. The thinking is all
Lorenzo Donadel to market its product. Only in this case, the proposal is a bit 'harder than others, because he deals in funerals. So the businessman of forty Undertakers Pontalpine devises initiatives to be known: it offers convivial associations and groups of people. He does a bridge in the Alps, the last of the Burchio Ronçana last week, and at sixteen where he has worked for years. Not long ago he organized a dinner in the lodge of the Alpine Sois. There are about ten meetings each year, offering: in spring and autumn point to outdoor grilling even imbadisce tables rich in prevalence of game. He also opened an Cencenighe, but there has not yet proposed hosts.
He relies on word of mouth that the owner of the mark as the flower of the calla. "I do regardless of age. In my meetings - he explains - is open to all. But since I rely on the organization of associations and committees and groups fractional different, the guests are of a certain age. I guarantee stronger with the young, the elderly but also respond well. For example, an old woman I met at these dinners, still alive, a few years ago I delivered an envelope containing his photograph and even to write the epitaph on his grave. "
for advertising focuses on its innate verve and its humanitarian office. "If I do not know - he says - how can they have confidence in the services they offer. That of course take place at critical moments. " Its promotional system, then builds on that manages to convey sympathy. Even the funeral service Donadel is a volcano of ideas. Virtually abolished the epigraph old style black edge. He is blue and pink for women and men. The funeral provides the participants with the photo of the deceased saint. To the bereaved families of the company Donadel is not limited to honors, also offers support in terms of human, psychological and material. "The report - report - remains for a long time. You go home to visit and the day of the first anniversary of the anniversary, we bring the saint of the deceased with flowers. My company really wants to honor the dead. In fact, the slogan is "respect, assistance, humanity." To meet the widows and widowers, I am in charge of pension relying on a CAAF. "
But not enough Donadel want to distinguish themselves in other initiatives, such as to place the plaque provisional free, with lots of pictures and vases.
